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انتشار حبوب مخدرة بمدارس الكويت واقع .. حلول

دراسة انتشار حبوب مخدرة بمدارس الكويت  واقع .. حلول

دراسة مكتبية

الباحث/ عباس سبتي

نوفمبر 2016

 

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إستراتيجية التسويق الفيروسي ودورها في إدراك الزبون للقيمة

نتيجةً للتطور الحاصل في المجال التكنولوجي وخاصة في مجال الاتصالات وانتقال منظمات الأعمال إلى مرحلة جديدة من حياتها عمادها المعرفة التنظيمية والتعلم ألمنظمي في كافة المجالات، عليه بدأ المبدعين والمبتكرين في المجال التسويقي التفكير في أيجاد الطرق التي تمكنهم من إستغلال ذلك التطور عن طريق وضع استراتيجيات للإعلان عن منتجات أو خدمات المنظمات في وسائل سريعة الانتشار وقليلة التكلفة فكان الانترنت إحدى هذه الوسائل، لذا باتت المنظمات تنمي تفكيرها ألابتكاري في كيفية نشر وإيصال رسالتها الى اكبر شريحة ممكنة وبطرق سهلة ونقل محتوى الرسالة بموثوقية ومصداقية من خلال إستخدام إستراتيجية التسويق الفيروسي التي

Title in English: 
Viral marketing strategy and its role in the customer perception of value
Abstract in English: 
Result of the development in technology, particularly in communications and business organizations transition to a new stage of her life-based knowledge management and organizational learning in all areas, it began creators and innovators in the field of marketing thinking in finding ways to enable them to exploit this development through the development of strategies for advertising products or services organizations in the mass rapid proliferation and low-cost Internet was one such means, therefore, become non develop innovative thinking on how to disseminate and communicate its message to the largest possible segment of the easy ways and transfer the content of the message reliability and credibility through the use of viral marketing strategy that meets the aspirations of organizations to their direct impact to recognize the value of customer products or services they provide. Based on the above, this study was based on a series of concepts, ideas and suggestions that theory and contemporary inter indicators and statistical tests to develop a scientific approach could Iraqi business organizations from adopting viral marketing strategy, and finally reached this study to a series of conclusions and field theory, which has been invoked for a set of recommendations consistent with these conclusions.
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واقع التدريس باللغة الإنجليزية في التخصصات العلمية بجامعة حضرموت للعلوم و التكنولوجيا من وجهة نظر الطلبة وأعضاء هيئة التدريس

هدفت الدراسة الحالية إلى التعرف على واقع التدريس باللغة الإنجليزية في التخصصات العلمية بجامعة حضرموت للعلوم و التكنولوجيا من وجهة نظر الطلبة وأعضاء هيئة التدريس. تكون مجتمع الدراسة من جميع طلاب الكليات العلمية (البيئة و التمريض و الطب و العلوم و الهندسة) بجامعة حضرموت للعلوم والتكنولوجيا وكذا أعضاء تدريس هذه الكليات للعام الجامعي 2009/2010 والبالغ عددهم (3633) طالبا وطالبة و (138) عضو هيئة تدريس بينما تكونت عينة الدراسة من (1401) من طلبة الكليات العلمية و (47) من أعضاء هيئة التدريس بنفس الكليات, تم إختيارهم بطريقة طبقية عشوائية.

Title in English: 
The reality of teaching in English in scientific disciplines at Hadramout University for Science and Technology from the perspective of students and faculty members
Abstract in English: 
The present study aimed to identify the reality of teaching in English in scientific disciplines at Hadramout University for Science and Technology from the perspective of students and faculty members. The study population of all scientific colleges' students (Environment, Nursing, Medicine, Science and Engineering) at Hadramout University for Science and Technology, as well as faculty members of these colleges for the academic year 2009/2010, who are (3633) students and (138) faculty members. While the study sample consisted of (1401) students and (47) faculty members, were selected in a stratified random way. The researcher used in this study the descriptive approach. In this study, the researcher builds a tool which is a questionnaire and make sure of its sincerity and stability.The results showed that both students and faculty members did not agree that the faculty member uses the English language to explain the decision of the English language. And revealed the results of this study also that there are significant differences between the estimates of science college's students due to the variable of sex (male, female) for females. as well as there are significant statistically significant differences between the estimates of science college's students due to the variable of scientific college (Environment, Nursing, Medicine, Science, Engineering) in favour of College of Nursing. There are no statistically significant differences between the estimates of science colleges' students due to the variable of study levels (I, II, III, IV and V). Moreover, there are significant differences between the estimates of science colleges' students due to the variable degree (Excellent, Very Good, Good , accepted) for students with excellent average. No statistically significant differences between the averages of estimates of the faculty members of scientific faculties due to the variable of sex (male, female). There are also no statistically significant differences between the estimates of faculty members due to the variable of teaching experience. And there are no statistically significant differences between the estimates of faculty members due to the variable of university graduation. Moreover, there are significant differences between the averages of estimates between estimates of science colleges' students and the faculty members in the same college in favour of the faculty members. In the light of the results of this study, the researcher recommended the preparation of an intensive training program for students in the first year of specialization include scientific terms and language skills necessary to master. Preparation of a training program for language education for faculty members in line and contemporary educational trends in the roles of the university teacher to do it properly especially with regard to language teaching and development. And provide them with skills that enable them to choose appropriate teaching methods, and thus match their career, and enable them to be more effective with their students. Encourage faculty members to achieve growth, scientific, and through encouragement to attend scientific meetings in a variety of college or beyond. Activating the role of public administration curriculum at the university. Preparation and presentation of content and revised in light of its objectives and methods of teaching and evaluation methods and provide training to faculty in that light. Activating the role of performance evaluation academic university. Care to choose students applying for admission to teachers' colleges, so check the availability in terms of passing the personal interview them rather than a formality in many cases. Provide appropriate references to the curriculum in the libraries of colleges to faculty and students alike. Interest in providing equipment teaching for classroom enough. At the end of this study, the researcher suggests a number of studies on trends in students and faculty members about teaching English in scientific disciplines at Hadramout University for Science and Technology. And as well as studies on the obstacles to the use of English in scientific disciplines at Hadramout University for Science and Technology from the perspective of students and faculty members. Studies on training needs for faculty members to use English in the teaching of scientific disciplines in Hadramout University of Science and Technology.
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