Title in English:
Viral marketing strategy and its role in the customer perception of value
Abstract in English:
Result of the development in technology, particularly in communications and business organizations transition to a new stage of her life-based knowledge management and organizational learning in all areas, it began creators and innovators in the field of marketing thinking in finding ways to enable them to exploit this development through the development of strategies for advertising products or services organizations in the mass rapid proliferation and low-cost Internet was one such means, therefore, become non develop innovative thinking on how to disseminate and communicate its message to the largest possible segment of the easy ways and transfer the content of the message reliability and credibility through the use of viral marketing strategy that meets the aspirations of organizations to their direct impact to recognize the value of customer products or services they provide.
Based on the above, this study was based on a series of concepts, ideas and suggestions that theory and contemporary inter indicators and statistical tests to develop a scientific approach could Iraqi business organizations from adopting viral marketing strategy, and finally reached this study to a series of conclusions and field theory, which has been invoked for a set of recommendations consistent with these conclusions.