Give recipients a unique code to enter when they sign up online, or place a QR code on the postcard that takes them directly to a postcard-specific sign-up page. View Postcard. So keep things simple with one clear action for your recipients to take. Fenianism & IRB Postcards Fianna Éireann Home Rule National Volunteer Early Sinn Fein Royal Visits Roll Of Honour Cumann Na mBan and Aid Funds Irish Citizen Army 1966 … Mixed Media Postcard Art - Life - Duration: 11:51. Original, artistic or personal details added to any postcard made at home will make a homemade postcard stand out from the normal bills and junk mail. $1.25. Das können Seiten aus … Please DO NOT add gloss on the mailing side. Souvenir of the Silver Jubilee 1935 . Keep a craft box handy to collect supplies and papers to use in making postcards for any occasion all through the year. You don’t want to crowd your postcard with tons of competing messages or leave your recipients confused about what exactly you’re trying to tell them. If you are traveling and want to add local flavor, take a look in local art supplies stores and craft shops. Use the glue stick to apply glue to the back of each photo. In besonderem Maße wird er mit dem zentralen Konflikt der Geschichte Irlands innerhalb des Vereinigten Königreichs von Großbritannien und Irland im späten 19. Depending on the content you have to share and the design you prefer, a larger size might be more suitable. Feel free to change up the specific wording, but make sure the primary goal or action is the same. Shape Up. In this step, you’ll be taking all of your previously written postcard content and translating it into a visual hierarchy that reflects each element’s level of importance. Similar postcards. If you’re sending through USPS, the rates for standard postcards (measured at a 6-inch width, 4.25-inch height, and 0.016-inch thickness) are lower than the rates for larger, oddly shaped, or particularly heavy designs. Call now to schedule your free cost estimate! 2. So before you even think about moving on to your postcard design, be sure that you have: Once you’ve checked these items off the list, it’s time to move onto design! Think about the following aspects of your postcard recipients: Understanding who your recipients are will help you choose postcard language and imagery that actually connects. Remember that postcards are small and scannable, so it’s best to stick to just one big idea. Her expertise in arts and crafts includes calligraphy, painting, mosaics, jewelry making, paper crafts and home decor, often offering workshops in museums and art centers. You should also make sure not to use any copyrighted image unless you’ve been granted rights to it. Lay a piece of card stock on top of the photo and press, smoothing the photo onto the card to remove any air bubbles or bumps. Cut as many pieces as desired for this project. Besides your primary message, your target audience may be the single most important factor to consider for an effective postcard design. antique postcard image by Aaron Kohr from Fotolia.com
, Ideas for Styrofoam Easter Eggs Using Mod Podge, Copyright 2020 Leaf Group Ltd. All Rights Reserved. As you research, take screenshots of the most eye-catching postcard designs, along with quick notes on what you like about them—and what you don’t. Home / Products / Postcards; Praise and Reward Postcards for Schools. Share this card: Due to variations in postcard size your actual printed postcard may differ from the original version shown here. We’re talking about beautifully designed postcards. In other words, it’s time to make sure that your “messaging hierarchy” is clear: By now, you’ve probably noticed a theme with all of our postcard design recommendations: simpler is better. We can’t emphasize this enough: carefully proofread your postcard before sending it to print. Our downloadable start files for postcards include postal clearzones to help you. They're way more personal! Print off your new postcards! Compared to other forms of direct mail like letters, postcards are even more likely to be seen because they do not have to be opened. The best postcard mailers will have a single call-to-action. The Post Office will not accept or mail any postcards with rounded corners. When it comes right down to it, all successful marketing materials—whether on the web or in physical printed form—share two key elements: Without both of these elements, your postcard will likely go straight from the mailbox… and into the trash bin. As Google AdWords, email marketing, and social media gain more and more prominence, you may be wondering whether postcards are even worth the effort. I think I spent more money on a bag of marshmallows for last week's camping trip. Even though the visual design may seem more exciting (who doesn’t love a gorgeous photo or snazzy font?! 3. 1 decade ago Am I allowed to send homemade postcards? Although direct mail has a reputation for being more costly, the total costs are in line with most other forms of marketing, Clearly mapped out your postcard’s message, offer, and call-to-action, Carefully considered how your postcard fits into your overall business marketing strategy, Thoughtfully chosen the right target audience, Photos of real customers (with their approval, of course), Ensuring that you have just one headline and one call-to-action, Leaving enough negative space around text, Choosing imagery that very clearly reflects and complements your offer, Deleting all unnecessary text, leaving only the most essential information. This adds a bit of nostalgic embellishment to the postcard. They are available in different sizes and designs. If you need a little inspiration getting started, check out our postcards! ", followed by 421 people on Pinterest. Originally from Houston, TX, Andrea Schlottman has been professionally writing and editing since 2010. To make a postcard, cut a piece of sturdy cardstock down to be 4 by 6 inches. Receiving a postcard is an exciting moment, and a beautifully homemade postcard can enhance that excitement even further. Research shows that excessive choice can confuse consumers, lead to decision paralysis, and result in decreased satisfaction overall. Choose from a wide selection of friendly and attractive designs including dinosaurs, cars and rainbows with a whole array of different slogans. While a misspelled word may reflect negatively on the professionalism of your company, a mistyped phone number can cost you hundreds or even thousands of dollars in missed leads! As we mentioned way back at the beginning of this guide, direct mail is far from dead. See an approximate representation of the area that will be printed on your standard 6inch by 4 inch postcard. However, this source will dry up quickly, and you will need to look further afield for postcard stock. Inspired By Nick Bantock - creating mail art postcards - Duration: 13:25. Last but not least, as you write the content, you should consider how this specific postcard will tie into your greater marketing efforts. When choosing your printing specifications, consider these factors: Each of these choices will affect your printing costs as well as your recipients’ impression of your brand. Every postcard you make will not only give you hands-on practice but will also provide valuable insight into your target audience. Use the glue stick to apply glue to the back of each photo. If you need help selecting the right colors for your postcard, there are several different ways you could go about it: Nothing screams “unprofessional” like pixelated images or cheesy stock photos, so be sure that any images you select are 1) of professional quality and 2) relevant to your postcard’s primary message. $2.35. Einen Hörtext zum Thema „Rules“ verstehen. Once the data is back, analyze the imagery, language, and layout of the winning postcard to get valuable insight into your marketing strategy. Any size postcard that falls outside of the standard category may price a little higher than a standard postcard. Before you start crafting, write the message that you want to include on the postcard. Du weißt schon, dass es in dem Hörtext um das Thema Rules at school gehen wird? The School Sticker praise postcard collection is idea for helping to keep children motivated. Standard Postcard Specification Chart. You generally have to back these with a sturdier cardboard, but adult coloring pages, especially, make wonderful postcard graphics. Let dry. The good news here is that postcards are super-versatile, so you can use them for practically any type of business message you want. We’ve helped thousands of business owners translate their ideas into clear, eye-catching, and memorable postcards. And when done well, the answer is yes! Think about the purpose of your postcard campaign to help determine whether you’d like a standard size—which may blend in with other pieces of mail but is often more affordable—or a custom size—which may stand out but can be more expensive and potentially burdensome for recipients to handle. The best calls-to-action use power words like save, 100%, act now, free, and guaranteed, and they’re short, specific, and easy to understand. To do this, you simply create two postcard designs, mail them out to different audiences (or even the same audience over time), and then compare which version drives a higher response. 3. embellished vintage postcards. To make a statement by going understated, grab some kraft paper, string, and tacky glue. We’ll guide you through the entire postcard creation process, from initial brainstorming to design and execution, with detailed recommendations on: The answer to the big question you may be thinking, Before we get too deep into the nitty-gritty of designing an effective postcard, though, let’s first take a look at why you might want to consider this age-old marketing method. Yard sales are a good place to search, and if you know what you are looking for, you may find some real bargains. 2. cyanotypes. The sooner you start brainstorming your postcard content and pulling ideas for your postcard design, the sooner you’ll be able to reach your community with the message you need to convey. Start the design process with a quick google search; try keywords like “postcard design templates” or “direct mail postcards” or perhaps something more specific to your industry, whether that’s real estate, hospitality, or restaurants. Cut carefully so your postcard isn't lopsided or irregular! A standard postcard is 6 inches wide and 4.25 inches tall, but you don’t necessarily have to stick to these dimensions. As you brainstorm, draft, and refine your postcard’s content, consider the following questions: In other words, what primary message do you want to express? Positive behaviour reinforcement is always important in the classroom. Have friends, family members, or colleagues take a look at your postcard. 12 Homemade Postcards. They often have stamps or craft punches with native plants, animals, or landscapes, or locally made paper and craft embellishments. Your friends can see exactly where you've been, exactly the way you saw it. - maximum size is 4¼″ x 6″ for mailing at the 34¢ rate. Postcards were typically thrown away after a short period of appreciation on the mantelpiece, but older relatives and attic spaces can be valuable sources to get started. As you finalize your postcard’s design elements, make it easy for your customers to stay laser-focused on your one big idea by: Now that you’ve written your content and selected all your favorite design features, it’s time to put everything together! Follow these guidelines to correctly prepare folded self-mailers. Press enter to see results or esc to cancel. Dann mache am besten vorher Folgendes: Schaue dir noch einmal alles an, was du zu diesem Thema gemacht hast. 6. Visit our website before [date] for limited-time specials on upcoming cruises! (The other 40% depends on the attractiveness of the offer, and the last 20% to everything else: presentation, wording, imagery, print quality, etc.). As these statistics show, postcards can certainly be part of an effective marketing strategy—but only when they’re done well! $1.20. Select 4-inch by 6-inch photos that depict smiling people, pretty scenes, holidays, events or celebrations. Although the content and design of your postcard certainly need to work together, we always recommend starting with the content. Sketches of a Tommy's Life... View Postcard. Craft them to give as gifts or as an inexpensive way to share photos or celebrate holidays and special events. And in an increasingly digital world, it might surprise you to learn that one of the best ways to reach your target audience is actually an “old-school,” tried-and-true method of physical direct mail! To grab your customers’ attention within just a few seconds, choose a pleasing color scheme that complements your postcard’s primary message. Next, use a straightedge to draw a line down the center of the backside—the space on the left is for your message. Press each one onto the center of a 5- by 7-inch piece of card stock. Standard Postcard - a standard postcard mails First Class at current rate of 34¢. As a business owner, one of the biggest challenges you face is connecting with your community, whether that’s friends and neighbors in a mid-sized metro or a certain segment of consumers spread all across the country. Unlike online marketing, your postcard is a physical item that recipients will hold and feel, so you need to make sure that the tactile and visual quality is high. Depending on your company branding and postcard message, you could use the following types of imagery: As much as possible, avoid vague imagery that looks nice but does not reflect your specific offer. And as one final note, we’d like to encourage you to go ahead and begin—even if you’re still feeling a little intimidated by it all. For a more personalized process, you can also try creating your own postcard using our online editor. Proceed the same way with each postcard … If children are participating in this project, only adults should use the paper cutter. OK, I'm sending my grandma postcards, and I ran out, so I wanted to know if I cold just send a picture of me, with the addresses and my message. Der Begriff Home Rule (englisch etwa für „Selbst-Regierung“) bezeichnet in der angelsächsischen Politikwissenschaft allgemein die Selbstverwaltung durch Gebietskörperschaften.. If you’re planning to incorporate postcards into your business marketing strategy, this comprehensive guide is here to help. Once you’ve outlined the content strategy for your postcard, you’ve done the vast majority of the work. They're dirt cheap. 60% Off with code FRIDAYSAVING ends today Primitive Country Angel with Prim Stars Postcard. Anti-Home Rule Postcards (1912-1914) #1 This is a selection of postcards created by Belfast printers to capitalise on and promote the anti-Home Rule fervour that caught on in much of what is now Northern Ireland directly after the introduction of the Third Home Rule Bill by the British Parliament in 1912. Print as many as needed for this project of the same picture, or use an assortment, depending on who the postcards will be sent to. Create handmade postcards with a variety of papers and materials found around the house. NOTE: Make sure your postcard fits and the border will not be cut off. Proof the postcard yourself, have your colleagues proof it, and maybe even hire a professional proofreader for the final verification. If it is a homemade or non-standard postcard with no dedicated spaces: draw a vertical line down the middle of the card while it is in a horizontal position, then draw a horizontal line splitting the right half in two. For example, here are a few calls-to-action and how you might measure them: It may be tempting to squeeze several different calls-to-action onto your postcard, but more isn’t always better! If so, what program are you creating them in? Check out our homemade postcards selection for the very best in unique or custom, handmade pieces from our just because cards shops. Paper Thickness - must be at least 0.007 ″ and not more than 0.016 ″ in thickness. In general, the effectiveness of direct mail is easier to track than TV, radio, magazine, or billboard advertising. Standard Postcard Sizes - minimum is 3½″ x 5″. Only round the corners if your design will be used as a flyer or promotional handout. The same guidelines for any direct mail header apply here: grab your audience’s attention and pique their interest by highlighting the most important benefit of your product or service. I check the city permit list often and send out a postcard to builders when they pull the general Postcard Examples . Just because the postcard is already manufactured doesn’t mean that you can’t add your own magic to it! These basics provide a starting point for making low-cost, creative postcards at home. "Postcard" rubber stamps can be purchased at craft shops or on the Internet. The right printing choices will tie your whole postcard together and bring the content and design together seamlessly. Irish Rebellion, Talbot Street. Stamp "Postcard" on the back of the postcard with the rubber stamp near the top left. Not two or three or four, but one. You can use any color string or just plain brown for a more rustic look. $1.25. Fortunately, though, you don’t have to start from scratch! At this final step, you’ll evaluate how your postcard actually looks and performs. Even in a world where every five-year-old seems to have a smartphone, physical mail remains one of the best ways to cut through the noise and actually connect with your target audience. You can also cut extra pieces to keep ready in a craft box for future postcard crafts. You not only need to make sure that your branding and message are consistent, but also that you’re sending your postcards to the right people. Proceed the same way with each postcard created. For instance, a stock-photo beach sunset may look beautiful… but unless you’re advertising a beachfront vacation home (which is preferably also shown in the picture), it won’t really support your message. 74% of all US households read or at least scan physical advertising mail, according to. Keep things simple and stick to two or three colors at most. When she’s not putting words on the page, you can find Andrea with a book in hand, exploring as many new countries as possible. Press each one onto the center of a 5- by 7-inch piece of card stock. Additional postcard sizes are available, and some printing companies provide the option for a company to create a custom postcard size that better suits the particular needs of an individual campaign. Glue your kraft paper to a piece of 4×6 cardstock on both sides. Lay a piece of card stock on top of the photo and press, smoothing the photo onto the card to remove any air bubbles or bumps. Cut heavy scrapbook paper or card stock on a paper cutter into 5-inch by 7-inch pieces. Benefits of homemade postcards: 1. If you want, you can draw a box in the upper right hand corner for the … Similar postcards. Here are six tips for designing a memorable postcard, even if you aren’t a graphic designer: Without a design background, the thought of making your own postcard can be overwhelming—especially when you’ve got tons of other business responsibilities to tackle. If possible, you can also add a sense of urgency by including an expiration date or time-sensitive offer. Ulster Covenant. Have your customer service reps ask incoming callers how they learned about you, or use a call-forwarding service with a unique phone number listed on the postcard. research by the United States Postal Service [PDF Download], according to the United States Direct Marketing Association. Postcards usually have dedicated spaces for the message as well as the sender's and receiver's address. We’re talking about beautifully designed postcards. View Postcard. Sometimes, I will lose my border by how the machine cuts the photograph, so you may have to make little edits at the machine. Here are just a few common uses of postcards: Whatever your postcard’s one big idea happens to be, you’ll take this information and use it to write your header—the most prominent phrase on your entire postcard. Provide a unique URL that leads to a landing page for postcard recipients. No Home Rule . About this postcard: Measures 4 x 6 inches with rounded corners, printed professionally on heavy cardstock with satin finish. Has anyone made their own postcards or brochures? Upload your postcards to the kiosk and chose the quantity, before hitting PRINT! The Post Office will also not accept mailers with the mailing side full UV glossed. Cut the postcards using a straight edge and a craft razor to give the end product a finished, professional look. Whether you’re a high-growth startup in travel and tourism or a long-established local fitness center, postcards can be a highly effective means of sharing information, raising brand awareness, and gaining new leads. Children and adults can make themed postcards in different sizes to send to family and friends instead of making greeting cards. Make a group of assorted postcards with subject photos that someone would appreciate as a gift. For over 25 years, Natasha Lawrence has written for publications from "Alaska Business Monthly" to "Savannah Magazine" and provided destination content as Florida city editor for Wcities. Share this card: Due to variations in postcard size your actual printed postcard may differ from the original version shown here. The last thing you want is for your postcard to make potential clients think you’re cheap! Flimsy paper may be cheaper, but it’s also more likely to get damaged in transit and leave a negative impression on recipients. See more ideas about Handmade, Postcard, Mail art. View Postcard. Niamh Baly 4,212 views. Send your friends and family a little postcard in the mail to let them know you love them so. See an approximate representation of the area that will be printed on your standard 6inch by 4 inch postcard. You can—. There are set regulations that the postal service requires that everyone follows, so for your next postcard design, keep these rules in mind: Make sure that you include a correct, legible return address The return address should always be in the top left-hand corner of your postcard. And they'll be the only person to ever receive that awesome piece o' mail. 11:51. When mailing a folded product, the fold must always be at the bottom of the mailing panel. // Leaf Group Lifestyle. 1. coloring pages. Home to Easter Week & the Rising 1916 & 1966 War of Independence 1917 -1921 & 1971 Black & Tan Comrac Buyer Beware Irish Publications English Publications later Publications 1924 & 1934 Pension Applications Comrades Assoc. For tri-folds, the mailing information must be on the middle panel, with the OPEN edge at the top. Now all you have to do is translate each element of that content into a visually pleasing, clearly laid-out design! Browse now for professional design ideas and ready-made, easy-to-customize postcard templates. If it’s in your budget, you can also try A/B testing two different postcards. 60% Off with code FRIDAYSAVING ends today Hallow's Eve of … 13:25 . The reverse side is blank, save my name and website In fact, one of direct marketing’s most famous mantras—the 40/40/20 rule—says that 40% of the success of any direct mail campaign depends on the target audience selected. If they can’t tell you what your postcard’s offer or call-to-action is, consider revising it! Give them just three seconds per side, and then ask them to tell you what the main point is. Then, draw 3 horizontal lines on the right side for the recipient's name and address. To Home Rule . So why wait? Write on the back and Send it! Build your own design from scratch or customize existing templates and make them your own. Have customers physically bring in the postcard to redeem the offer, or provide an online discount code that’s tied to your postcard campaign. Andrea is passionate about helping businesses attract, engage, and convert more customers. RachO113 57,579 views. There are thousands of postcard designs already out there that you can use for inspiration. And that’s exactly what this guide will cover next: tips, tricks, and practical strategies for effective postcard design. Happiness is Homemade Postcard. Use a pen to identify the photos on the postcard under the photo, providing information about the subject and when and where it was taken. After reading or even scanning your postcard, the recipient should know exactly what you want them to do—and how to do it! Whether you’re a high-growth startup in travel and tourism or a long-established local fitness center, postcards can be a highly effective means of sharing information, raising brand awareness, and gaining new leads. 60% Off with code FRIDAYSAVING ends today Retro Vintage Kitsch Food Magic Foam Yeast Postcard. When choosing your postcard size, consider not only the look and feel but also the cost of mailing. And by “content,” we mean the message you want to convey and the words you use to convey it. After all, a middle-aged mother of five in the suburbs will likely respond to a different message than a college student or young adult in an up-and-coming urban neighborhood. ), it’s ultimately the content that drives everything else. Let dry. Moreover, in order to track the effectiveness of your postcard campaign, you should make your call-to-action as measurable as possible. … By removing the barrier of having to tear open an envelope, postcards increase the chances that your message will be read and received. In order to get the highest ROI on your postcard campaign, follow the guidelines below to create content and design that truly stand out. Fortunately, postcards are a relatively low-cost form of direct mail, and even more premium papers are fairly affordable. These sun prints are also really fun for kids to make! (Along with all that money you invested!). One important caveat: Because postcards are two-sided, you can include your call-to-action on both sides. 60% Off with code FRIDAYSAVING ends today Birdhouse Collection Postcard.